Technologies We Use
Google Analytics
Numbers You Can Trust, Reports You Will Read
What is Google Analytics?
Google Analytics tells you what people do on your website. Configured badly it produces numbers nobody trusts; configured well it answers the two questions that matter, where good enquiries come from and where people give up.
Google Analytics 4 collects events rather than page views. That change makes it more flexible and much easier to set up wrongly. The common failures are internal traffic counted as real, no conversion events defined, and consent handling that either blocks all data or ignores privacy rules entirely. All three are fixable in an afternoon.
How we use Google Analytics
What you get with Google Analytics
- A small set of reports that answer real questions, not a dashboard nobody opens
- Conversion tracking wired to the actions that generate revenue
- Consent mode configured so your reporting and your privacy policy agree
- A short written guide to reading the numbers
Do you trust your website numbers?
We will check the setup and tell you which of your current figures are real and which are noise.