Technologies We Use

Matomo

Web Analytics You Host And Own Yourself

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Matomo at Clearwell Digital

What is Matomo?

Matomo is web analytics you host yourself. You keep the data, you decide the retention, and in many European contexts you can measure without a consent banner.

Matomo gives you the reports you expect from an analytics tool, but the data sits in your own database or in a hosted instance you control. For nonprofits, healthcare adjacent organisations and anyone with European data protection obligations, that ownership removes a whole category of legal argument. It also means you are responsible for keeping it running.

How we use Matomo

How Clearwell Digital uses Matomo

Privacy first setup

We configure anonymisation and retention so tracking is proportionate and defensible.

Migration without losing history

We run Matomo alongside your existing analytics for a period so trends stay comparable.

Reports for humans

We build a small set of scheduled reports that go to the people who make decisions.

What you get with Matomo

  • An instance you own, with documented backups and updates
  • A data protection record you can show a supervisory authority
  • Comparable numbers during and after the switch
  • Scheduled email reports so nobody has to log in to see performance

Do you need analytics without handing data to a third party?

We will scope a Matomo setup that fits your compliance requirements and your budget.

Request a free consultation

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